"I was doing well at work and had just been promoted to Managing Director. I felt I wanted to celebrate and also wanted to step up my appearance. I’d had a suit made for me before; it was made by an overseas travelling tailor and I could remember how much better it fitted, but I felt the process was unguided and could be better.
Apprehensively I wandered into the tailors where Adam worked and was somewhat surprised at Adam. Full on beard and clearly more than a passing interest in tattoos; my stereotyping judged him as someone I clearly would not really get on with. I was expecting a very transactional approach.
I couldn’t have been more wrong. It was obvious to me from the beginning that doing a great job for me on my suit was really important to him, it really mattered. He technically knows his stuff but he’s also just really relatable.
Adam put me at ease straight away – he displays warmth and compassion – and the stereotype of people working in the fashion industry is that they can be a bit unapproachable or aloof, but Adam isn’t like that at all.
After the success of my first suit with Adam, I continued to go back to him for other items I needed in my wardrobe. Some 5 years later I can tell you that pretty much every item in my wardrobe is an Adam James creation!"
"It was through that sense of partnership I had with Adam as a customer that I ended up mentoring him whist he was setting up his own label and eventually, becoming his business partner.
I really liked that Adam’s approach was not just focused on the money – he works to build relationships with his clients. He’s building a brand and a reputation by being a true partner to his clients. He won’t just sell you a suit, he’ll help you curate other items that you could wear with it.
As CEO of a business, I’m extremely short on time. I like that Adam just cuts to the chase with me and helps me to understand what’s going to work for me style wise. But on the flip side, I’ve also witnessed first-hand Adam engaging with other clients who want to get really creative and understand the fabrics and the way their suit will be made.
When it comes to choosing a business partner, or a tailor, you want to feel that they’ve got the talent, that magic and uniqueness, and Adam has that in spades."
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